Chat-Bots vs. Google Search

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BY Ariel Verber
Do I really need this service to live as a chat-bot?



Chat-bots are probably the most hyped thing right now in the valley. As evidence, we can see WeChat blowing, Slack becoming one of the biggest and most loved companies in the world, and Facebook coming up with their new messenger platform for businesses. Companies of all types work hard and spend a lot of money to see how they can take advantage of this new channel and reach more customers.
When I interacted with a chat-bot for the first time, I thought it was funny and cool. During the second time, I still thought it’s an interesting concept, but since then I had conversations with dozens more, and now when I interact with one, I tend to think:
The need for micro-services is clear. Simple services, such as checking the weather, should be available in a really fast way, from the screen you’re already in.
I embrace Android Instant Apps announced in Google I/O, Slack’s store is pretty cool, both Google and Bing offer simple service apps in their search results, and this trend should definitely continue. But who says micro-services are better off with chat interfaces? Actually, the chat interface requires plenty of taps for typing the letters, and usually the brain behind them is not even smart enough to know what I have to say.
So I thought it will be cool to compare famous chat-bots with Google. Here’s what I learned about three use-cases.
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Chat-Bots vs. Google Search

No Comments »

BY Ariel Verber

Do I really need this service to live as a chat-bot?


Chat-bots are probably the most hyped thing right now in the valley. As evidence, we can see WeChat blowing, Slack becoming one of the biggest and most loved companies in the world, and Facebook coming up with their new messenger platform for businesses. Companies of all types work hard and spend a lot of money to see how they can take advantage of this new channel and reach more customers.
When I interacted with a chat-bot for the first time, I thought it was funny and cool. During the second time, I still thought it’s an interesting concept, but since then I had conversations with dozens more, and now when I interact with one, I tend to think:
The need for micro-services is clear. Simple services, such as checking the weather, should be available in a really fast way, from the screen you’re already in.
I embrace Android Instant Apps announced in Google I/O, Slack’s store is pretty cool, both Google and Bing offer simple service apps in their search results, and this trend should definitely continue. But who says micro-services are better off with chat interfaces? Actually, the chat interface requires plenty of taps for typing the letters, and usually the brain behind them is not even smart enough to know what I have to say.
So I thought it will be cool to compare famous chat-bots with Google. Here’s what I learned about three use-cases.

uber

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Why changing your app’s logo can make a huge difference in engagement



Recently, global transportation giant Uber made headlines for drastically changing the look and feel of the entire brand. One of the main topics of debate was the complete redesign of the familiar logo. While some fans expressed their love for the new colorful look, most of the internet responded with disappointment.



But people will adjust, and a change in logo is not what makes them stop using the service.


You don’t need to read all the reports and opinions about Uber’s app logo change to recognize the power of the app logo and its effects.
Instead of fearing it, many companies embrace this power, and alter their app logos as part of their App Store Optimization (ASO) strategy. They engage in vigorous A/B testing in an effort to generate more organic downloads and to find a logo that doesn’t only suit the brand, but one that matches the target market.

Animal Concepts

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Mat Suzik's Polywood Animal Concepts

Sometimes it seems long gone are the days of kids sitting down and playing with simple wooden toys, trading tactile objects for screens and buttons. Freelance illustrator and 3D artist artist Mat Szulik straddles the two worlds of digital and physical in this fantastic series of conceptual wood toys based on digital polygons. Titled PolyWood v1.0, the series of 8 creatures are all digital, using wood textures mapped to Szulik’s geometric illustrations. I can’t imagine how something like this could be produced or carved from actual wood, but they’re lovely to look at regardless.